Effective Date: 1 March 2025
Last Updated: 1 March 2025
1. Introduction
Smile Life Dental (“we,” “our,” or “us”) is a lead generation agency that connects individuals interested in dental treatments with trusted dental professionals and clinics. We collect and process personal data through our website, advertisements, and the Smile Assessment quiz to provide personalized treatment recommendations and connect you with a qualified dental provider.
By using our website, submitting your information, or interacting with our services, you agree to this Privacy Policy and how we handle your data.
2. Information We Collect
We collect the following types of personal and behavioral data:
✅ Personal Information (Provided by You):
- Full Name
- Email Address
- Phone Number
- Location (e.g., city/suburb for clinic matching)
- Responses to the Smile Assessment quiz (dental concerns, treatment interests)
✅ Technical & Behavioral Data (Collected Automatically):
- IP address & browser details
- Pages visited & time spent on our site
- Ad interactions (e.g., clicks, form submissions)
- Cookies & tracking pixels (Facebook, Google Analytics)
✅ Communication Data:
- When you contact us via email, phone, or website forms
- SMS or email responses regarding consultations
💡 Why? We collect this information to match you with the right dental providers and improve our marketing effectiveness.
3. How We Use Your Information
We use your personal data to:
- Assess your dental needs based on your quiz responses.
- Match you with a suitable dental provider from our network.
- Share your details with partner dental clinics who may contact you to discuss treatment options.
- Send you follow-up emails or SMS about dental treatments and appointment reminders.
- Improve our website and advertising campaigns for better user experience.
Marketing & Advertising
We may use your details to show you relevant ads on Facebook, Instagram, Google, and other platforms. You can opt out of marketing communications at any time.
4. Who We Share Your Information With
As a lead generation service, we share the data you provide with trusted dental clinics or professionals who may contact you about treatment options.
We only partner with verified, licensed dental providers, and they are required to handle your data responsibly.
Third Parties We May Share Data With:
✅ Dental clinics & providers – To connect you with treatment options.
✅ Marketing & advertising platforms (Facebook, Google, etc.) – To improve ad targeting.
✅ CRM & automation tools – For securely managing leads and communications.
✅ Legal authorities – If required to comply with the law.
💡 We do NOT sell your data to third parties for unrelated marketing purposes.
5. How We Store & Protect Your Data
We take data security seriously and implement industry-standard protection measures, including:
✔ Secure databases & encryption to protect your personal details.
✔ Access controls to limit who can view and process your information.
✔ Data retention policies – We only keep your details as long as needed for lead processing.
6. Your Rights & Choices
Under Australian Privacy Laws & GDPR, you have the right to:
🔹 Request a copy of your personal data.
🔹 Ask us to correct or delete your information.
🔹 Opt out of marketing communications at any time.
🔹 Withdraw consent for us to share your details with dental providers.
📧 To request any of the above, contact us at: [Insert Email Address]
7. Cookies & Tracking Technologies
We use cookies, pixels, and tracking tools to improve user experience and ad targeting. You can disable cookies in your browser settings if you do not wish to be tracked.
8. Changes to This Privacy Policy
We may update this policy periodically. The latest version will always be available on our website.
9. Contact Us
If you have any concerns about how we handle your data, you can reach us at:
📧 Email: rowan@smilelifedental.com.au
💡 Why This Privacy Policy Works for Lead Generation
✔ Clearly states that user info is shared with dental partners.
✔ Provides an easy opt-out option for marketing & provider contact.
✔ Complies with Australian Privacy Laws & GDPR.
✔ Protects your business legally while maintaining trust.